Video Production Services for Product Teams
Accelerate product growth with videos your users will love.
The best product teams know that creating product videos can clarify features, highlight updates, and spark user excitement. Our product marketing video production services help you showcase new releases, boost engagement, and align internal teams around your roadmap.
At Gorilla Creative, we blend motion graphics, live action, and concise storytelling to spotlight your product’s key features and reach your target audience—whether that’s developers, end-users, or executive stakeholders.
From user-facing explainer videos to internal launch announcements, our award winning team delivers the product demo videos you need to build trust, encourage adoption, and simplify complex topics. We produce videos that keep your message clear and focused—from start to finish.
Why Gorilla Creative?
Product teams juggle everything from feature prioritization to user feedback. Our executive producer and creative director stay involved in each project to ensure a well-managed, personalized process. We tailor every video project to match your product’s unique story, key features, and strategic vision—helping you create an emotional connection with your audience.
Experience with Tech & SaaS
If you’ve been searching for product demo videos or a video production company with a tech background, you’re in the right place. Gorilla Creative is an award winning video production agency, specializing in product marketing video production, app demos, animated video content, and brand videos for SaaS clients. Our refined workflows and friendly approach ensure the process is both effective and enjoyable.
A Process That Puts Your First
Our product video production approach is transparent and efficient. From concept to final product, we handle planning, scheduling, and creative direction—so you can focus on development, engineering, and user insights. Our mission is to keep creating product videos stress-free while helping your team communicate product benefits with clarity and impact.
Results that Drive Growth
We craft branded video content to showcase your product’s strengths, whether you want to build trust, encourage user engagement, or unify internal teams. Our videos can support your video marketing strategy by highlighting key features, fueling user adoption, and simplifying complex ideas for non-technical viewers. The end result? Greater visibility, smoother onboarding, and a product that stands out in a busy market.
Why do product videos matter?
Well-crafted product videos can transform how people see and use your offering. Here’s why they’re so vital:
- Simplify Complex Features: Use motion graphics or animated video segments to break down challenging functionality. This helps customers, partners, and internal teams grasp new updates in a fraction of the time.
- Improve Adoption & Retention: Product demo videos and tutorials guide users through your product’s key features, reducing support calls and fostering loyalty. A clear understanding of the product keeps users engaged.
- Promote Transparent Roadmaps: Keep stakeholders in the loop about upcoming changes, new features, or future engineering priorities.
- Inspire Product & Innovation Culture: By highlighting teamwork and celebrating milestones, you create an emotional connection with users and staff alike. This drives motivation and keeps teams aligned.
- Earn Trust in the Marketplace: Well-produced videos build credibility. A professional presentation underscores your product’s quality and reliability.
Investing in product marketing video production aligns your messaging across multiple channels, ensuring everyone recognizes the value you’re delivering.
Common types of videos for product teams.
Feature Overview & Explainer Videos
Show your audience the “why” behind each key feature. Explainer videos clarify how it works, why it matters, and what problems it solves—so viewers see its real-world benefits quickly.
Feature Overview & Explainer Videos
Product Launch Videos
Generate buzz when it’s time to unveil something new. We produce videos that highlight standout capabilities and create an emotional connection with users at every stage of their journey.
Product Launch Videos
User Onboarding & Training Videos
Help newcomers and internal teams learn product basics with training videos. Simplify the learning process, reduce churn, and build confidence in your software or app.
User Onboarding & Training Videos
Promotional Videos & Marketing Assets
Enhance brand awareness with lively promotional videos. Share them on a landing page, social media, or at industry events to reach potential users or investors.
Promotional Videos & Marketing Assets
Executive Updates
Let product leaders share roadmap changes, celebrate milestones, or discuss strategic pivots. These short, live action clips put a face on development decisions and keep everyone informed.
Executive Updates
Customer Testimonial Videos
Offer proof of success by letting satisfied customers or early adopters speak. Testimonial videos foster trust and help prospective users picture themselves benefiting from your product.
Customer Testimonial Videos
Company Culture & Behind-the-Scenes
Highlight the human side of your product & innovation efforts. Company culture videos can enhance recruitment and retention by showing off the atmosphere that drives product excellence.
Company Culture & Behind-the-Scenes
Making the most of your product videos.
Once your product video is complete, consider these ways to share it:
- App Onboarding: Insert training videos or a product demo video directly into your platform for immediate user guidance.
- User Emails & Newsletters: Introduce features or updates with embedded videos, so people can watch changes in real time.
- Social Media: Tease upcoming launches or highlight success stories. This can spark interest and encourage users to learn more.
- Investor & Stakeholder Meetings: Use explainer videos or product recaps for transparency on progress, achievements, and future plans.
- Landing Page: Feature a promotional video right where prospective customers come to learn more—this can lead to higher engagement and conversions.
By placing your product video production content in the right channels, you’ll extend its life cycle and value.
Ready to energize your product marketing?
Let Gorilla Creative bring your ideas to life through award winning product marketing video production. Our services help product teams clarify complex features, showcase key improvements, and grow user loyalty.
Partner with Us for Effective Videos
- Showcase Your Hard Work: Let users see how your key features solve real problems.
- Boost Adoption & Retention: Provide product demo videos that educate and excite customers.
- Build Trust: A polished, professional approach highlights your product’s quality and creates an emotional connection.
We’ll produce videos that resonate with your target audience, strengthen your brand identity, and help you stand out in a competitive marketplace. When you’re ready to see your product communications through from start to finish, reach out to Gorilla Creative. We’ll guide you through a straightforward process and deliver a final product that showcases your passion for innovation.
Discover why our clients love working with Gorilla Creative.
Working with Gorilla Creative has redefined our expectations for video production quality. Their team partnered closely with our marketing group, skillfully adapting the script to engage our audience and align seamlessly with our timeline.
Since the campaign launch, the video created by Gorilla Creative has become our top-performing ad, delivering the highest conversion rates we’ve experienced. We’re excited about future collaborations with Matt, Eric, and the rest of the Gorilla Creative team. Their creativity and professionalism make them a standout choice for anyone in need of a high-caliber video agency.
I strongly recommend Matt and the team at Gorilla Creative. They’re an outstanding video production company and true experts in their field. Incredibly professional, creative, detail-focused, and a genuine pleasure to collaborate with. They were a fantastic partner in bringing our story to life in a way that felt both engaging and authentic. I can’t recommend them enough!
Explore More
Check out our portfolio and see how we’ve helped clients stand out with killer, high quality videos.
Don’t just take our word for it—hear from our happy clients about the impact our videos have made.
See how we go from concept to final product, making sure everything runs smoothly.
Meet our clients.
We’re proud to work with some of the biggest names in the biz.
Gorilla Creative is a full service corporate video production company located in San Francisco, California.
(415) 907-4427 | 535 Mission St, Floor 14, Suite 1681, San Francisco, CA 94105
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