Recruitment Video Production Services That Drive Results
Recruitment Video Production
Attract and hire top talent with engaging videos.
Hiring the right people can make or break your business. But how do you stand out in a sea of job postings? Traditional job ads often blend into the background, leaving you with a pool of mediocre candidates. That's where recruitment videos come in.
Recruitment videos are a game-changer. They don’t just tell potential candidates what you’re mission is—they give them an inside look at the people driving the company forward and inspire them to join your team.
An effective recruiting video can convey your company’s mission, values, and what makes working for you unique. It’s about more than just filling positions. It’s about attracting the right people who are a perfect fit for your team.
At Gorilla Creative, we specialize in producing recruitment videos that do more than just get views—they get results.
Why choose Gorilla Creative for your recruitment video production?
When it comes to creating successful recruiting videos, picking the right video production partner is key.
You need a team that knows how to ask the right questions, listen, and help uncover the nuances of your culture. You need a team that brings fresh ideas and makes the process easy.
Gorilla Creative is your go-to video production company, crafting recruitment videos that do more than just look good—they attract the right talent. We tailor each video to fit your goals, ensuring your message resonates with top candidates.
Experience: Crushing It with Recruitment Videos
We’ve been helping companies attract top talent with compelling videos for years.
Our experience includes more than just filming and editing videos. It begins during discovery and strategy when we help you clarify your messaging and how to communicate that to candidates in a visually compelling way.
Our team knows how to take your company’s mission, vision, and values and turn them into a story that clicks with candidates. With our experience, we create recruiting videos that inspire top candidates to apply.
Process: Smooth Sailing from Start to Finish
Success is defined by more than just videos that attract the best candidates. We know that the way we deliver results is just as important. Our process? Simple and stress-free. We guide you and your team from the first brainstorm to delivery of the completed video, keeping everything clear and fun.
It's not as fun to talk about as cool new cameras, animation styles, or fancy visual FX, but we have spent just as much time perfecting our process as we have our creative and video production techniques.
Results: Videos That Actually Get You Top Talent
We’re here to do more than just produce good-looking videos. Our mission is to create recruitment videos that deliver real results—whether that’s communicating your company unique mission, market opportunity, and culture; or connecting with a niche talent pool for a specific position. With Gorilla Creative, you get videos that don’t just attract—they convert.
Unleash the power of recruitment videos to attract the best candidates.
A well-designed recruiting video can be the difference between a mediocre hire and hiring your next superstar teammate. Here’s why they’re so effective:
Show, Don’t Just Tell
A great video can showcase your company’s values, mission, and team dynamics in a way that text alone never could. It gives candidates a real sense of what it’s like to work at your company. And by featuring a diverse range of faces and voices, candidates can hear directly from leadership and employees firsthand.
Reach a Broader Audience
Videos are highly shareable and can be distributed across multiple platforms—from your website to social media and job boards. This increases your reach, attracting a larger pool of qualified candidates.
Stand Out in a Crowded Market
In a sea of endless job postings, a dynamic video can make your listing stand out. It captures attention and engages candidates, making them more likely to not only apply, but take the time to put their best foot forward.
Connect on an Emotional Level
A great recruitment video isn’t just informative—it’s inspiring. It can spark excitement and motivate the industry's top talent to join your team. By connecting emotionally, you build a stronger, more genuine interest in your company.
Don't just recruit...inspire the best candidates to picture their future at your company.
Common types of recruitment videos.
Recruitment videos come in many forms. Depending on your goals, different styles can help you connect with the right candidates. Here’s a breakdown of the most common types:
Company Culture Videos
These videos give an inside look at what it’s like to work at your company. They showcase your values, team activities, and office environment, helping candidates see if they’d be a good fit.
Company Culture Videos
Employee Testimonial Videos
Hearing from current employees is a powerful way to build trust and credibility. These videos feature team members sharing their experiences, why they love working at your company, and what new hires can expect.
Employee Testimonial Videos
Day-in-the-Life Videos
Give potential hires a sneak peek into a typical day on the job. These videos help candidates understand the role and visualize themselves in the position, making the decision to apply much easier.
Position-Specific Videos
For roles that require specific skills or qualifications, these videos focus on the details of the job. They highlight the challenges, opportunities, and career growth associated with the position, attracting the right talent.
Position-Specific Videos
Diversity and Inclusion Videos
Showcase your commitment to building a diverse and inclusive workplace. These videos can highlight initiatives, employee resource groups, and your company’s stance on important social issues.
Diversity and Inclusion Videos
Why Work Here? Videos
These videos answer the big question on every candidate’s mind—“Why should I work here?” They combine elements of culture, benefits, and career growth to make a compelling case for your company.
Why Work Here? Videos
Learn what keeps our clients coming back for more.
The team at Gorilla Creative is, first and foremost, an incredibly friendly and professional group to work with. They truly listen to your vision and help you execute the perfect plan for your filming needs.
They excel as interviewers, ensuring that anyone in front of the camera feels at ease, making the entire process smooth and enjoyable for everyone. Their level of preparation for every project they undertake is impressive, and they tackle it all with a positive attitude!
I pilot a ‘boutique’ in-house video department at Bank of the West in San Francisco. For larger shoots with Senior Executives, Gorilla Creative is my first call. They bring deep technical expertise, state-of-the-art gear and sunny dispositions. Great partners!
The recruitment video production process.
Creating a recruitment video that hits the mark requires a mix of creativity, strategy, and technical skill. Here’s how we do it at Gorilla Creative:
Step 1: Discovery and Strategy
We start by getting to know your company, your hiring goals, and the type of candidates you’re looking to attract. This is where we define the key messages and tone of the video.
Step 2: Creative Development
Based on our initial discussions, we brainstorm creative concepts that will resonate with your ideal candidates. We'll decide if the video is going to be interview-driven or fully scripted, and who is going to be featured in the video. We focus on making your company’s story compelling and relatable.
Step 3: Messaging and Scriptwriting
Most recruiting videos are interview driven. For these, we work with you to create a messaging outline and interview discussion guides. Occasionally, it makes sense for a video to be fully scripted, and this is when our talented writers craft a script that’s engaging, informative, and true to your brand.
Step 4: Pre Production
Every successful video shoot starts with solid planning. We handle all the logistics, including location scouting to pick the best spots to film interviews and b-roll, shot list planning, and scheduling. Attention to detail ensures that production goes off without a hitch.
Step 5: Production
Whether we're filming in your office or traveling the world to showcase your distributed team, we will design a production approach that fits your objective, target budget, and production style. Our crew knows how to make your employees and leadership feel comfortable and confident on camera, enabling them to represent your brand authentically to your future teammates.
Step 6: Post Production
Finally, our editors assemble your video, bringing together strategy, messaging, interviews, b-roll, motion graphics, animation, and music. The result? An inspiring recruiting video that positions your company as the place where candidates want to come and do their best work.
Ready to attract top talent?
In today’s competitive job market, having the right recruitment video can be a game-changer. It’s not just about filling positions—it’s about building the right team to drive your business forward.
If you’re ready to take your recruitment strategy to the next level, Gorilla Creative is here to help.
Check out some of our recruiting video projects.
Explore More
Don’t just take our word for it—hear from our happy clients about the impact our videos have made.
See how we go from concept to final product, making sure everything runs smoothly.
Trusted Partners
We’re proud to work with some of the biggest names in the biz.
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Frequently Asked Questions
Why should I invest in a recruitment video?
Recruitment videos are more engaging than traditional job postings, helping you shorten the recruiting process.
When you have an effective recruiting video, your recruiters and hiring managers can have more meaningful conversations earlier in the hiring process. Candidates will start the first interview with a strong understanding of your mission, vision, and values.
Recruiting videos also allow you to present a consistent message to every candidate, ensuring that everyone applying for a job is entering your hiring process with a common understanding and base knowledge of your company that you control.
How long does it take to produce a recruitment video?
The timeline can vary from project to project, but most recruiting videos can be completed in 6 to 8 weeks...sometimes a bit faster and sometimes a bit slower.
The two most common factors that typically cause projects to take longer are (1) finalizing the messaging that you want to communicate in the video and (2) coordinating the schedules of the people appearing in the video.
We'll review any deadlines and scheduling constraints when we talk and create a project timeline that fits your needs.
Can recruitment videos be updated in the future?
Absolutely! We know that companies evolve over time and sometimes your recruiting videos need a refresh.
Whether it’s a minor tweak because you updated your company logo or a major overhaul because you have a new CEO (we've handled both), we offer flexible options to update your videos in the future.
If you know that you are going to want to make regular updates to your recruiting video, let us know. There are decisions that we can make early on in the process and during production to make updating your video in the future more efficient.
What if I need a recruitment video for a specific position?
No problem! We can create position-specific videos that highlight the role’s requirements, challenges, and opportunities, making them highly specific and more attractive to the right candidates.
How do recruitment videos help with employer branding?
We have seen employer branding become an increasingly important function within successful companies.
Recruiting videos highlight your company’s culture and values and showcase your leadership, helping you build a strong employer brand that attracts top talent. Recruiting videos are a great way to position your company as a desirable place to work.
What’s the cost of producing a recruitment video?
The cost to produce a recruitment video can vary based on numerous variables. Each of these variables is like a lever that we can adjust to produce a video at different target budget levels.
As an example, filming six people in six different locations requires more time and resources compared to filming a single person in one location. This shows how the number of people featured in the video and number of locations have a big impact on cost.
Whatever your budget is, our team is here to help you get the most value from every dollar you invest in your recruiting video.
Can you produce recruitment videos for remote or hybrid work positions?
Yes, whether your team works together in a single office in the San Francisco Bay Area or is distributed across dozens of cities around the world, we will work with you to create a recruiting video that highlights the most important and unique aspects of your company.
Do you offer animation or motion graphics in recruitment videos?
Yes, animation and motions graphics are a great way to reinforce your mission statement, core values, and other abstract concepts that set your company apart in the marketplace. We will brainstorm any opportunities to include animation and motion graphics to enhance your video, making it more engaging and visually appealing.
Where can I use my recruitment video?
The short answer is...anywhere!
Your recruitment video can be used on your company website, social media channels, job boards, and in emails sent directly to candidates.
It’s a versatile tool that can be shared across multiple platforms to increase engagement with candidates during the hiring process.
Gorilla Creative is a full service corporate and commercial video production company located in San Francisco, California.
(415) 907-4427
535 Mission St, Floor 14, Suite 1681
San Francisco, CA 94105
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