IPO Roadshow Videos
An effective IPO roadshow video plays a crucial role in communicating a company’s mission and vision and capturing the attention of investors, and building confidence in the company’s prospects.
Our mission is to guide you through the IPO Roadshow video process, effectively telling your companies story and vision to build investor interest.
IPO Roadshow Video Handbook
We wanted a resource to give our clients a leg up. Something to give first-timers the knowledge of an IPO veteran, so we wrote the IPO Roadshow Video Handbook.
Answering your most common questions:
- What's in your video?
- Who should be on your team?
- How much does it cost?
- How do we approach the script?
- How long does it take?
We have two major clients with videos already in the can, who put their 2022 IPOs on pause because, well, 2022 … Until they debut, we can’t mention them by name.
Client Spotlight
Sheila Morin and Angelo Georgescu talk about creating Coveo’s IPO roadshow video with Gorilla Creative. They highlight our team's expertise, seamless collaboration, and exceptional quality, emphasizing the value of visual storytelling and the investment's worth.
Why Gorilla Creative?
This is not a move fast and break things, moment - it's move fast and get it right the first time.
Gorilla Creative has the right people — people who don’t just do great video but who do great 30-minute IPO roadshow videos for a very specific investor audience, within the legal constraints imposed by regulatory authorities. By working with an experienced agency like Gorilla Creative with specific IPO experience, you gain a partner that knows the road ahead, and that understands the practical and emotional aspects of what you and your senior executives are going through right now.
Our process saves time and reduces stress and drama when those things are already running high.
Simply put: Process. Workflow. Experience. Results. A brilliant IPO roadshow video that doesn’t exhaust and stress you and your key executives during a high- pressure period. We’re proud not only of the work we’ve done for clients, but also of the way we get the job done.
I knew this was probably going to be one of the most important projects of my career, and I’ve never had a project run as smooth as our IPO roadshow video. It was a wonderful collaboration. I really felt like I could trust Gorilla.
They listened to our needs and fully understood them. They managed the project expertly and delivered on time and on budget. They were really good at coaching our executives. They were always there to provide solutions when we threw curve balls at them. Gorilla has been an exceptional partner!
Sheila Morin
Chief Marketing Officer
We originally began working with Gorilla Creative to create our IPO roadshow video — a high-visibility, high-stakes, and highly-complex project. We chose them because they had roadshow video experience, their prior work aligned well with our company’s brand, and — most importantly — we knew we would be working directly with Matt and Eric, which gave us confidence that they would be able to deliver high-quality work under incredibly tight timeframes.
I’ve worked with many creative agencies over the years, and there are none that I would recommend more highly than Gorilla Creative.
Greg Schneider
SVP of Marketing
(Currently CMO at Qventus)
My background is video, so I’m picky, especially about motion graphics. After we started working with Gorilla, I realized they really know their stuff. It’s very easy to communicate with them. Things don’t take a lot of back and forth. They just “get it.”
With a project as large and complex as an IPO roadshow video, the process is extremely important when it comes to review and feedback. And what I liked about Gorilla Creative is they have a process in place. When I look back at it, it was so much easier than I expected it to be. Gorilla Creative set the benchmark very high.
Angelo Georgescu
Brand, Creative, & Web Director
What is an IPO Roadshow Video?
An IPO roadshow video refers to a specific type of promotional video created by a company that is preparing to go public through an initial public offering, or IPO. During the IPO roadshow, the company's management team meets with potential investors, such as institutional investors, fund managers, and analysts, to present the investment opportunity and generate interest in the company's IPO.
To support their roadshow presentations and reach a broader audience, companies often create an IPO roadshow video. This video serves as a marketing tool to showcase the company's business, products or services, growth potential, competitive advantages, and financial performance. It typically includes a combination of interviews with key executives, footage of the company's operations, customer testimonials, financial data, and other relevant information that aims to convince potential investors to participate in the IPO.
An effective IPO roadshow video plays a crucial role in communicating the investment thesis, capturing the attention of investors, and building confidence in the company's prospects.
IPO roadshow videos are usually distributed through various channels, including private meetings during the roadshow presentations, online platforms, and communication with potential investors and underwriters. They contribute highly to the overall marketing and investor relations strategy of the company during the IPO process, helping to generate demand for the offering and facilitate successful fundraising.
IPO Roadshow Video Handbook
We wanted a resource to give our clients a leg up. Something to give first-timers the knowledge of an IPO veteran, so we wrote the IPO Roadshow Video Handbook.
Answering your most common questions:
- What's in your video?
- Who should be on your team?
- How much does it cost?
- How do we approach the script?
- How long does it take?
Gorilla Creative is a full service corporate and commercial video production company located in San Francisco, California.
(415) 907-4427
535 Mission St, Floor 14, Suite 1681
San Francisco, CA 94105
