In today’s digital jungle, grabbing attention quickly is crucial.

Corporate product videos are like the superheroes of your marketing toolkit—powerful, attention-grabbing, and super effective. They allow you to show (not just tell) how your product works, building trust and boosting conversions.

Videos help connect with people on a more emotional level than words alone, making them a unique tool compared to other types of marketing material. Plus, videos are great for improving your SEO, helping more potential customers find you online.

A well-crafted product video does more than just look good. It captures attention, demonstrates your product’s value, and connects emotionally with your audience. Studies show that videos can increase conversion rates by up to 80%, making them a must-have in your marketing strategy. They also enhance your brand’s visibility, especially on social media and search engines.

A great product video is (typically) short, visually stunning, and tells a compelling story.

It should highlight the benefits of your product, not just the features, and show real people using it. All of this builds trust.

The video should also include a clear call to action, guiding viewers on what to do next.

The timeline varies depending on the complexity of the video, but as a general rule of thumb, we like to say 6-8 weeks.

During our first call, we'll discuss your timeline and work with you to create a schedule that fits your needs while ensuring the highest quality video. If you have a firm, immovable deadline like a product launch, important activation, or other GTM milestone, let us know and we'll create a plan that can be achieved successfully by that deadline.

Our process includes everything you need to go from "we need a video" to "check out these results!"

Our team will guide you through discovery, strategy and creative development, scriptwriting, pre production, production, and post production,

Yes! We’ll work closely with you to develop a concept and script that showcases your product’s unique selling points.

Our goal is to create a video that resonates with your target audience and reflects your brand’s personality. Our team of writers are experts at understanding the value that products deliver and finding simple, clever ways to show why the viewer should care.

Absolutely. From storyboarding and scripting to filming and editing, we manage the entire production process.

If we need actors, we'll handle casting, managing, and hiring them.

If we need locations, we'll scout them and handle the necessary permits or permissions to film there.

If we need props and set dressing, we'll design, curate, and source them.

Our hands-on team ensures that your product video is high-quality, visually engaging, and ready to impress...all without you or your team having to worry about all the details along the way. We'll include you in key decisions, but free you up from the nuance of details that bog you down from staying focused on the bug picture.

We create videos for a wide range of products, from tech gadgets to consumer goods. Whatever your product (physical or software), we tailor our approach to highlight its unique features and benefits, making it stand out in a crowded market.

The cost depends on factors like video length, production complexity, the number of locations, whether we hire actors, the number of days spent filming, and whether there are any special effects or complex animations required in post production. We like to think of these variables as levers that can be adjusted to create the same video at different target budgets.

Smaller and simpler product videos can start around $25-$50K. Larger, more complex projects often start around $100-$150K. It's rare, but very simple product videos could have budgets between $15K-25K.

Regardless of what your target budget is, it's helpful to know the range that your aiming for so that we can tailor our discussion around a scope of work that matches your budget and help you get the most value from every dollar spent.