CPG & Retail Video Production
Stand out with CPG and retail video production that performs.
In today’s crowded marketplace, simply having a strong product isn’t enough—CPG brands and retailers need to capture attention, tell a compelling brand story, and earn lasting loyalty. That’s where video can make all the difference.
At Gorilla Creative, we believe that consumer packaged goods video production has the power to build brand recognition, energize your target audience, and drive real, measurable impact.
Our process is built on years of partnering with CPG companies of every size. Whether you’re launching a new product, revamping your retail experience, or revealing the next phase of your brand strategy, our team will help you cut through the noise. We combine engaging storytelling, high production standards, and strategic expertise to ensure your videos spark brand engagement and guide purchase decisions.
Why Gorilla Creative?
Process: A Smooth Journey
Working with us feels like teaming up with friends who just happen to be video production pros. Our production services span everything from initial concepting to final delivery, ensuring each phase of the production process is precisely managed. We handle all the details, so you can focus on the bigger picture—growing your brand and delighting customers.
Results: Measurable Impact
We don’t believe in creating video for video’s sake. Every project starts with specific goals in mind—maybe you want to gain traction on social media, drive conversions on a landing page, or educate internal stakeholders. We customize our approach to help you achieve those objectives, leveraging best practices in digital marketing and brand storytelling along the way.
Expertise: We Get CPG and Retail
Our team has partnered with CPG companies ranging from specialty food makers to international household-name brands. We also have a keen understanding of retail—from in-store activations to online shopping experiences. This broad perspective helps us tailor your video content to align with the unique challenges of the market, from crowded shelves to e-commerce optimization.
Types of CPG and retail video production.
Brand Videos
We create content that highlights your brand story—what you stand for, how you serve your customers, and the vision that sets you apart. These brand videos can appear on your homepage, function as a hero piece on a landing page, or anchor your social media campaigns. They’re ideal for crafting an emotional connection and showing viewers why your product or retail experience matters.
Brand Videos
Product Videos
Give your latest offering the star treatment. We develop product videos that capture the essential features, benefits, and distinctive qualities that set your item apart—helping consumers see precisely why it needs to be in their carts. These videos can seamlessly fit into any digital marketing push, from Instagram Reels to detailed product pages.
Product Videos
Retail or eCommerce Demo Videos
Complex shopping experiences—online or in-store—often need a little extra explanation. That’s where demo videos come in. We film real or simulated interactions with your products, showing off aspects like packaging, usage instructions, or store layout. The result? A visual walkthrough that simplifies the buying journey for your target audience.
Retail or eCommerce Demo Videos
Investor Pitch Videos
Standing out to potential investors is crucial in the CPG and retail space. Our investor pitch videos focus on your brand’s vision, financial upside, and the unique market opportunity you’re tapping into. By highlighting your operational efficiency, product quality, or market penetration strategy, we bring you closer to that next round of funding or strategic partnership.
Investor Pitch Videos
Recruiting Videos
Top talent wants to see more than a job listing—they want to connect with a company’s mission and environment. Recruiting videos let you share your company’s values, show off your office culture, and demonstrate the collaborative spirit behind your retail or CPG brand. This helps attract go-getters who truly align with your brand ethos.
Recruiting Videos
Testimonial Videos
Seeing is believing, and hearing it from another person is often even more persuasive. Testimonial videos let your satisfied customers, employees, or partners speak freely about what makes your brand special. This social proof can be a game-changer in shaping purchase decisions and reinforcing your credibility in the eyes of new audiences.
Testimonial Videos
The CPG and retail video production process.
While it might not be as glitzy as the final edit, a solid, repeatable system is at the heart of every successful project. Over the years, we’ve refined our production process by working with both big-box retailers and mom-and-pop CPG brands. The result? A scalable, organized approach that keeps projects on time and on budget.
Step 1: Discovery and Concept Development
We dive into your brand’s purpose, target demographic, and marketing objectives. From there, we brainstorm compelling angles that capture the essence of your brand—whether you’re presenting a fresh product, showcasing a retail layout, or tackling a unique promotion.
Step 2: Scriptwriting
Once we’ve landed on the big idea, our creative writers craft a script that speaks to your audience in a tone that suits your brand. Whether you prefer an authoritative voice, a playful approach, or something in between, we make sure every word is clear and compelling.
Step 3: Pre Production
Great videos are built on meticulous planning. During pre production, we handle every detail—sourcing ideal locations, casting on-camera talent if needed, refining storyboards, and finalizing schedules—so that when filming day arrives, the process runs smoothly from the first shot to the last.
Step 4: Production
When filming day arrives, our crew captures high-quality footage according to plan—be it manufacturer video production in your warehouse, a chic in-store shoot, or an on-the-go demonstration at a pop-up event. We provide the gear, lighting, audio equipment, and expertise to make your brand shine.
Step 5: Post-Production
Our editors transform raw footage into polished content. We add music, motion graphics, color grading, and any final touches needed to elevate the story. In some cases, we might produce a behind-the-scenes look at your industry and manufacturing video production process, or weave in manufacturing training video production for your internal teams. Finally, we deliver the video in formats optimized for social media, web embedding, or internal presentations.
Navigating the CPG and retail video landscape.
CPG brands and retailers face a fiercely competitive environment. Trends shift quickly, and consumer preferences evolve faster than ever. Incorporating consumer packaged goods video production into your larger marketing strategy helps you stay agile, reach a wider audience, and adapt to new customer demands.
Ready to Get Started?
Whether you need a product launch video, a behind-the-scenes look at your manufacturer video production process, or an animated spot highlighting your brand story, we’re here to help. Our team will partner with you to develop a customized video strategy that speaks to your unique marketing goals—from fueling brand engagement to accelerating conversions.
By combining cutting-edge digital marketing insights with compelling video craft, we help you build brand loyalty that stands the test of time. Let’s team up to reach a wider audience, cultivate trust, and captivate viewers—no matter where they encounter your brand.
Get in touch today, and let’s put CPG and retail video production to work for you. We’ll create videos people watch, remember, and act upon—ultimately helping you shape purchase decisions, enhance your company’s image, and spark enduring loyalty.
Our happy clients: Why they love working with us.
My company is based on the East Coast, and I was responsible for finding a production team and organizing a video shoot at a trade show in San Francisco. With no prior experience, I relied heavily on Gorilla Creative — and they made the entire process incredibly smooth and rewarding. From the first conversation to the delivery of the final videos, every member of the Gorilla team exceeded expectations. Huge thanks for making us look great!
I very much view this as a symbiotic relationship, and I think that's why I like working with them so much. They make it fun, they make it enjoyable, because they give a damn just like we give a damn.
Explore More
Check out our portfolio and see how we’ve helped clients stand out with killer, high quality videos.
Don’t just take our word for it—hear from our happy clients about the impact our videos have made.
See how we go from concept to final product, making sure everything runs smoothly.
Meet our clients.
We’re proud to work with some of the biggest names in the biz.
Gorilla Creative is a full service corporate video production company located in San Francisco, California.
(415) 907-4427 | 535 Mission St, Floor 14, Suite 1681, San Francisco, CA 94105
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