Careers at Branch

Client Need
‍As Branch grew, they faced the challenge of attracting top talent in a highly competitive market. They needed an effective way to showcase their motto: Build, Grow, Win, Together.At Branch, their people are their greatest strength and they wanted their recruiting video to reflect that. They turned to video to help candidates see and feel the energy and passion behind their mission.

‍Our Approach
‍Branch partnered with Gorilla Creative to produce a recruitment video that would give candidates a genuine look inside their company. Our goal was to create a recruiting video that would inspire the best talent to apply by highlighting the people who drive Branch forward.

We collaborated closely with Branch to develop interview discussion guides, ensuring that the employees featured would speak authentically about their experiences while hitting the target message points. Our approach to video production for this project allowed us to film high-quality content while maintaining a minimal presence in their office and moving quickly.

‍What the Project Entailed
‍Gorilla Creative filmed on-site at Branch HQ in Redwood City, CA. Over the course of one production day, we filmed casual, pop-up-style interviews with employees, capturing their passion for the company and showcasing their workspaces to keep the atmosphere authentic. We filmed relevant b-roll around the office to provide additional context, helping to convey the collaborative and innovative spirit of Branch.

‍Results
‍The final recruitment video gave Branch a powerful tool to connect with candidates, showcasing the heart of their company and driving more interest from top-tier talent.By providing a window into their company mission, vision, and values, the video didn’t just attract views—it attracted the right talent, making Branch stand out in a crowded recruitment landscape as the place candidates to go and do the best work of their life.Gorilla Creative won a Telly Award for this recruiting video.