Video Podcasting: Another Tactic in Your Corporate Marketing Strategy

Podcasting originally started as simple audio content, with hosts connecting over soundwaves. But things have evolved. We’re now in a world where video is king, and podcasting is a key way to leverage it. For businesses, video podcasts are more than a trendy format—they’re a powerful way to extend your brand voice and engage audiences like never before.

While you may have seen companies doing “fireside chats” or one-off interview videos, a video podcast takes it a step further. It’s a series, a regular touchpoint that can build real rapport with your audience over time. So if your company has been considering starting a video podcast as part of your brand, content, or product marketing strategy, now is the perfect time to get started.

Why Video Podcasts Are Another Great Tactic For Corporate Content Marketing

Shifting Consumer Preferences

People are leaning toward video in almost everything they consume. From YouTube tutorials to streaming services, video content grabs attention like nothing else. And podcasting hasn’t been left behind—audiences love to see their hosts, not just hear them. Data shows that demand for video podcasts is rising across the board, which means one thing: it’s time to get in the mix.

Multi-Platform Potential

One of the best things about video podcasts? Flexibility. Video podcasts can go out on YouTube, traditional podcast apps, or wherever else your audience hangs out. And there’s even more value: they’re packed with clips and quotes that you can share on Instagram, LinkedIn, and Twitter. Each episode can be repurposed across platforms, helping you maximize your reach and impact.

The Benefits of Starting a Video Podcast

Boosting Audience Engagement

With video, you can take storytelling to new heights. Seeing expressions, gestures, and all the subtle cues keeps viewers engaged and creates a far more immersive experience. It’s almost like having a face-to-face conversation with your audience, which helps build trust and keeps people watching and listening longer.

Expanding Your Brand Presence

Beyond the storytelling, video podcasts give your business a voice and a face. They’re a chance to show off expertise, build rapport, and showcase the unique personality of your brand. If you want your audience to remember you, connect with your message, and keep coming back, video podcasts are an excellent way to do it.

Planning and Producing Your Video Podcast

Content Strategy and Format

What’s the purpose of your podcast? Identifying this sets the stage for everything else. Start with your niche, target audience, and episode format. Will you be doing interviews? Panel discussions? Maybe solo episodes?

Knowing your call to action (CTA) also helps. Do you want your audience to visit your website? Follow you on social? Then there’s cross-promotion: make sure you plan out how you’ll share clips and content across platforms. At Gorilla Creative, we’re here to help you strategize and focus before you hit “record.”

Cross-Collaboration

Video podcasts are a team sport. Your internal teams can help make it a success—from marketing to design to social media. Coordinating efforts across departments will maximize the reach and impact of your video podcast.

Script and Outline Tips

Whether you’re going scripted or conversational, having an outline is key. It keeps the episode focused and engaging while making sure you hit all your talking points. You want it to feel natural, not like you’re reading from a cue card.

Promoting and Growing Your Video Podcast

Leveraging Social Media

Social media is your best friend when it comes to getting the word out. Repurpose each episode for different platforms—like short clips for Instagram or LinkedIn, and quotes for Twitter. Social is also a great place to build a following, giving your audience something to look forward to with every new release.

Building a Community and Engaging Your Audience

Podcasting is a two-way street. Through comments, Q&A episodes, and audience feedback, you can create a community around your podcast. Involve your audience by asking for feedback or topic suggestions, and they’ll become more engaged and loyal over time.

Common Challenges and How to Overcome Them

Knowing Your Success KPIs

Set up clear KPIs to keep your eye on the prize. Is it listener growth? Social engagement? Or maybe new leads from the podcast? KPIs help you track progress and make adjustments along the way.

Managing Time and Resources

Yes, video podcasting takes time and resources. From planning to production, it’s a serious commitment. Staying organized and having a reliable team (or partner) will help streamline the process and keep it consistent.

Staying Motivated and Consistent

Building an audience takes time, so set realistic expectations. Avoid burnout by starting with a manageable production schedule, and remember that consistency is more important than speed.

When to Hire a Video Podcast Production Company

Deciding between producing a video podcast in-house or hiring a professional production company depends on several factors, including your goals, resources, and the level of production quality you need. While some companies can manage video podcasting internally, others will benefit from partnering with an experienced team to ensure smooth execution and a polished end result.

When DIY Might Make Sense

For companies with established internal media teams and access to production tools, taking on video podcasting in-house can work—especially if your goals are straightforward and production requirements are simple. Here are a few scenarios where DIY could be the right fit:

• Limited Scope: If your podcast is casual, low-pressure, and doesn't include executives.
• In-House Expertise: You already have a media team with production experience, they’re comfortable handling everything from lighting and audio to editing and publishing, and they have time available to take on a project of this scope.
• Budget Constraints: If your budget is tight (ie. you have more time than money) and you're willing to trade some production quality for cost savings.

However, even companies with internal teams may find that video podcast production can become overwhelming. Video podcasting requires sustained effort across multiple areas: filming, audio, editing, graphics, distribution, and ongoing project management.

When DIY Doesn't Make Sense

If your podcast goals involve high production value, frequent episodes, or busy executives who need to feel comfortable on camera and get it right the first time, working with a professional production company can be a game-changer. Here are a few signs it’s time to consider hiring a company like Gorilla Creative:

• You Need High-Quality Production: Video podcasts aimed at building brand credibility or engaging external audiences need to look and sound professional. Poor audio, video, or lighting can distract from your message. A production company ensures every detail—camera angles, sound design, color grading—is polished and on-brand.
• Your Internal Team is Already Stretched: Managing a video podcast requires significant time and effort. When your team is already juggling other projects, adding podcast production can lead to missed deadlines and lower-quality work. Hiring a production company lets your internal team stay focused on strategic priorities.
• You Need a Seamless Process: Companies like Gorilla Creative offer end-to-end solutions—from creative development to post-production—taking the stress out of the process. We help executives feel comfortable on camera, scout filming locations, manage tight schedules, and handle all the technical aspects of production so nothing falls through the cracks.
• Your Vision Involves Complex Elements: If your podcast needs multi-camera setups, remote recordings, or complex locations, a professional production team ensures everything runs smoothly. We’ve seen how trying to handle these elements in-house can create frustration, wasted time, and inconsistent results.

While DIY production can work in certain situations, hiring a video podcast production company is often the best option when quality, consistency, and efficiency matter. At Gorilla Creative, we specialize in providing stress-free, end-to-end video podcast production services that help companies achieve results. We handle everything—from creative strategy to final delivery—so you can focus on what matters most: growing your brand and engaging your audience.

Ready to Take the Next Step?

Video podcasting can be a powerful addition to your content marketing strategy. It’s engaging, versatile, and, when done right, unforgettable. So, if you’re ready to start your video podcast journey, reach out to Gorilla Creative. Let’s make something memorable, together.

FAQ

Welcome to our comprehensive FAQ on video podcasting! This guide covers all you need to know about creating high-quality video content for your podcast, the types of formats you can choose, and tips for promoting it. Whether you're a beginner or an experienced podcaster, these FAQs will answer your top questions and get you ready to launch.

What is a Video Podcast?

A video podcast is essentially a podcast with a visual element added. Instead of only audio, you include video content that engages viewers on a deeper level. This could range from simple “talking head” shots to more complex visual storytelling, depending on your style. Adding video to your podcast enhances audience engagement, as people are drawn to visual storytelling.

What Are the Different Types of Video Podcasts?

There are several types of video podcasts, each serving a different purpose:

• Solo or Monologue Podcasts: Great for sharing insights or personal experiences directly with your audience.
• Interview Podcasts: Either in-person or remote interviews with guests add variety and expertise to your episodes.
• Panel Podcasts: With multiple guests and hosts, this format encourages lively discussions on relevant topics.
• Documentary or Vlog-Style Podcasts: These take a more cinematic approach, incorporating storytelling elements to enhance the narrative.

Choose a format that fits your content and brand goals. Each type has unique ways of incorporating visuals, so your choice will impact the look and feel of your podcast.

Where Can I Host or Share My Video Podcast?

Video podcasts can be shared on various video platforms:

• YouTube: One of the most popular platforms for video content, YouTube lets you reach a broad audience and optimize your episodes for search.
• Vimeo: Known for higher quality and less compression, Vimeo is ideal for a more polished look.
• Social Media Platforms: Short clips from your video podcast can be shared on Instagram, Twitter, LinkedIn, and Facebook, where they can reach new audiences.
• Podcast Directories: Many podcast directories like Apple Podcasts now allow you to include video, though audio-only formats are still dominant.

How Important Are Visual Elements in a Video Podcast?

Visual elements are crucial for engaging your audience. Adding captions, graphics, and transitions can keep viewers’ attention and clarify points. Even a static image background can be useful when sharing audio-only segments in video form. Make sure your visuals are consistent with your brand for a cohesive look across episodes.

Can I Turn My Audio-Only Podcast Into a Video Podcast?

Yes, you can add video to your existing audio podcast recording sessions. Start by recording video during your podcast sessions or add a static image, such as your podcast cover art, for a simple visual. Video podcasting can open your podcast to new audiences and provide new ways to engage.

What is the Best Format for a Video Podcast?

The best format depends on your audience and content goals. If you’re creating a video podcast for educational content, consider a solo or interview format. If you aim to entertain, panel discussions or documentary-style episodes might work better. Think about the viewer experience, as each format can make a significant impact.

What is Podcast Cover Art, and Why is It Important?

Podcast cover art is the thumbnail image that represents your show. It’s typically displayed on podcast directories and video platforms. Good cover art is visually appealing and gives viewers a sense of what your podcast is about. It’s also one of the first things new listeners will notice, so it can play a major role in attracting an audience.

How Can I Promote My Video Podcast?

Promoting your video podcast is essential to building an audience. Here are some tips:

• Share clips and highlights on social media platforms.
• Use quotes or sound bites on Twitter or LinkedIn.
• Encourage listeners to share episodes and tag friends.
• Collaborate with other podcasters or influencers to increase visibility.

Promotion takes time and consistency, but each effort helps grow your podcast’s reach.

Should I Publish My Video Podcast on YouTube?

Absolutely! YouTube is the world’s largest video-sharing platform, making it ideal for video podcasts. The site’s search algorithms help people discover your content, and it’s a common go-to for audiences looking for new shows. Optimizing your video titles, descriptions, and tags on YouTube can also help you reach a wider audience.

How Does Video Podcasting Differ From an Audio-Only Podcast?

While audio-only podcasts are consumed passively (often while multitasking), video podcasts require visual engagement. This means that a video podcast needs to be visually interesting to keep viewers watching. Many podcasters find that video enhances storytelling by letting viewers connect on a more personal level.

How Do I Keep My Podcast Consistent Across Episodes?

Consistency is key to podcast growth. Try to maintain the same format, posting schedule, and quality across all episodes. This includes using the same video and audio quality, having similar cover art, and sticking to a routine. Consistency builds trust, and your audience will know what to expect from your show.

What Should I Consider When Choosing My Podcast Directory?

When selecting a podcast directory, consider where your target audience listens. Popular options like Apple Podcasts, Spotify, and Google Podcasts have vast audiences but also look at video-friendly options if you’re doing a video podcast.

Are There Additional Costs to Starting a Video Podcast?

Yes, the video podcast format can be more costly than audio-only formats. You'll need to hire a video production team (like us!) or purchase equipment for video recording, video editing software, and pay to train your staff how to use them. However, investing in high-quality production can set your podcast apart and attract a loyal audience.

How Do I Make My Video Podcast Stand Out?

To make your podcast stand out, focus on high-quality production, unique content, and strong visuals. Engage with your audience on social media, be consistent with your brand, and keep refining your content based on feedback. Video podcasting is a competitive space, but staying true to your voice and brand will make your show memorable.