Xero Chooses Coveo

Coveo needed a customer testimonial video to demonstrate how Xero leverages Coveo’s AI-driven question-answering technology to avoid one million unnecessary support tickets every month. The video's goal is to show prospective clients how Coveo’s solution can help lower support costs, speed up response times, and ultimately boost customer loyalty.

To achieve this, Gorilla Creative, a leading video production company in San Francisco, partnered with Coveo to develop a succinct and persuasive video that highlighted Xero’s success. Working closely with Coveo and Xero’s marketing and legal teams, we worked together to write a script that aligned with both brands’ messaging, reinforcing Coveo’s value proposition for companies aiming to enhance support efficiency and customer satisfaction.

Production took place on location at Xero’s office in Melbourne, Australia, where we filmed a two-camera teleprompted monologue and  b-roll to capture authentic moments within Xero’s support team environment. In post production, we created custom motion graphics to illustrate Coveo’s technology in action at Xero and help make the video feel more visually engaging.

Instead of flying our team from the San Francisco Bay Area across the world to Melbourne, Australia, our team carefully researched and vetted local production teams to be our boots on the ground during production. From pre production to production, our producer and director worked closely with the local crew to ensure consistency with Coveo's brand and ensure they met our high bar for quality. Throughout the entire project, our team at Gorilla Creative ensured the workflow and experience was consistent for the team at Coveo and Xero.

As always, we know that our crew and the entire production process is a reflection of our clients, so we prioritized a positive and enjoyable experience for Xero’s team, respecting their time and making the production process smooth and efficient.

The completed video showcases Xero’s impressive reduction in support tickets, illustrating the transformative benefits of Coveo’s AI solution. Through compelling storytelling and effective video production, the testimonial video successfully positions Coveo as an essential partner for organizations looking to enhance customer satisfaction and streamline support operations.