The Breakdown: Lively Gets it Right

Lively wanted a new brand film to be the centerpiece of their rebranding and go-to-market strategy. The video needed to be as clean and simple as their benefits solution. We chose a creative format to effectively convey Lively's messaging and voice.

We worked closely with Lively's internal creative team to develop the script, then created detailed 3D renderings to share our vision for what the video would look like.

The result is an energetic video that showcases Lively as the provider of a benefits solution that finally gets it right. It effectively communicates Lively's value proposition and embodies their brand identity.