How Salesforce Achieved a +90% Self-Service Success Rate with Coveo

Coveo needed a customer testimonial video to showcase how Salesforce implemented Coveo’s AI-powered technology across nine different use cases, achieving over 90% self-service success and getting their highest-ever CSAT scores.

To bring this story to life, Gorilla Creative, a San Francisco-based video production company, collaborated closely with Coveo to develop a clear and impactful script. We worked with both Coveo and Salesforce’s marketing and legal teams to ensure the final narrative aligned with each brand’s messaging goals.

Production took place on-site in Austin, TX, where we filmed a two-camera teleprompted interview. In post production, we designed custom motion graphics to show Coveo’s technology in action across the Salesforce ecosystem and combined b-roll with stock footage to bring the video to life and highlight Salesforce’s outstanding results with Coveo.

Instead of sending a crew from our home base in San Francisco, Gorilla Creative used our experience in hiring local crews all over the world to research and vet local production teams in Austin, TX who could be our boots on the ground for production. We ensured they maintained the same high standards of quality as all our work and our team at Gorilla Creative led the project from pre production through final delivery, providing consistent workflow and communication for both Coveo and Salesforce.

As always, we prioritized a smooth and enjoyable experience for the Salesforce team, reflecting well on Coveo by minimizing the time and involvement required from Salesforce and making the production process was enjoyable and hassle-free.

The final video delivered the intended outcomes, successfully demonstrating Salesforce’s impressive improvements in self-service and customer satisfaction metrics, showcasing Coveo as a trusted partner for any organization striving to optimize customer experience. Through authentic corporate video production, the video helps position Coveo as a leader in driving impactful customer service solutions.