Revolutionize Your Travel Marketing with Sojern

Sojern needed a corporate brand video to position them as the go-to leader in travel marketing, highlighting their 15+ years of expertise in delivering data-driven, AI-powered solutions.

The video had to strike the right tone—confident, worldly, approachable, and fun—while avoiding the pitfalls of typical B2B marketing videos that feel generic or overly formal. They partnered with Gorilla Creative, a top video production company in San Francisco, to translate their needs into a successful video that delivers results.

Our task was to produce an engaging promotional video that conveyed Sojern’s value to global hotel brands and travel industry leaders. The video had to communicate their specialization in travel marketing, while also providing context about the brand for viewers less familiar with Sojern’s story.

We collaborated closely with Sojern’s creative and marketing teams to develop a fun, dynamic concept that answered the question, “Why Sojern?” With a creative strategy designed to go beyond the vanilla B2B approach, we designed a creative strategy that authentically captured Sojern’s brand essence and message.

The final product consisted of three videos: a full-length centerpiece brand film and two shorter versions (60 and 30 seconds) optimized for paid social media campaigns. This multi-channel approach ensured maximum reach across channels while keeping the message and visuals consistent.

Through our seamless video production process optimized for corporate clients like Sojern, we delivered the videos they needed and provided a workflow that their team enjoyed every step of the way, paving the way for future projects together.

As a trusted video production company in San Francisco, we managed every aspect of the project—from creative development and casting, to wardrobe styling and set design (including a life-size fully articulating mannequin!), to storyboarding and production design, and of course, in-studio production in Pleasanton, CA, through post production, which included visual FX, animation, and sound design—ensuring the videos that we delivered successfully met their needs.

These videos now serve as key assets in Sojern’s promotional strategy, helping the brand connect with global travel partners and solidify their position as a premier name in travel marketing.