ProShred

ProShred needed a series of industry-specific corporate videos to power their paid social media campaigns and build cross-channel engagement with targeted audiences across seven key growth markets.

To meet this challenge, ProShred partnered with Gorilla Creative, a leading video production company in San Francisco, to develop a series of 42 videos—three for each of their seven target growth markets. In order to maximize their budget, we designed a way to create the entire video series using video footage filmed during one day at an existing client's location. Each video was carefully designed to communicate its message clearly and effectively, even without sound. We optimized the videos in both 16:9 and 1:1 aspect ratios to ensure high performance across YouTube, LinkedIn, and Instagram.

Our process began with collaborative scripting, creating production-ready scripts for each brand film that outlined key messaging and graphic callouts. We used these scripts as a roadmap for efficient, focused production. To minimize disruption at the customer location, we utilized a small but effective crew and filmed with multiple 4K cinema cameras, which allowed us to capture high-resolution footage and maximize flexibility in post production.

The post production process brought the videos to life with motion graphics, animated text, and carefully selected music to fit each industry’s tone. Our editors created “hooks” that grabbed viewers' attention within the first five seconds, ensuring the videos quickly communicated ProShred’s benefits. Once approved, we optimized the videos for social media, delivering 42 videos and a set of high-resolution still photographs for use in ProShred’s web and print advertising campaigns.

Through our expertise in corporate video production, Gorilla Creative ensured that we fully understood ProShred's goals and intended outcomes, created a scope of work that fit their budget and realistic project constraints, and guided them through the entire creative development and production process, ensuring the project was delivered on time, on budget, and delivered the results they needed.

This project highlights our ability to consistently create impactful, live action product videos that drive engagement across multiple platforms, making Gorilla Creative a trusted partner for companies seeking high-quality video production services that deliver measurable results.

Featured above is the high-level brand overview video created as part of the series.