Plaid Unlocks Financial Freedom for Everyone

Plaid needed a brand film to communicate their mission in a way that would resonate with users, employees, and customers—delivered in just eight days.

With an immovable deadline, Plaid partnered with Gorilla Creative, a trusted video production company in San Francisco, to create a corporate brand video that balanced narrative depth with production speed. Every creative decision we made had to support the tight timeline, ensuring we could deliver a successful video on time.

Given the compressed schedule, we opted for a voice-over-driven brand anthem, using stock footage and motion graphics to eliminate the need for on-location filming. The script became the heart of the video, so we worked closely with Plaid’s internal team to write a script that reflected their mission while staying concise and impactful. Simultaneously, we held voice-over auditions, selecting an actor who projected confidence with an approachable tone.

As the script took shape and moved towards approval, our team identified relevant stock footage and animated custom motion graphics to visually connect with Plaid’s themes. This process allowed us to simulate the feel of a fully produced video while staying agile and flexible. Our expertise in understanding the needs of corporate video production enabled us to align all the moving parts efficiently—ensuring a smooth workflow and positive experience despite the tight turnaround.

Throughout the project, we provided Plaid with sections of the video for iterative review and quick feedback. The collaborative process ensured alignment across stakeholders while staying on schedule for the video’s debut at their employee town hall.

The final brand video premiered on time, energizing Plaid’s internal audience and reinforcing their mission.

Now featured on Plaid’s YouTube channel and "About Us" webpage, the video serves as both a key branding asset and an inspiration to employees, customers, and partners. The success of this fast-turnaround project underscores Gorilla Creative’s ability to deliver high-quality corporate videos under tight deadlines, setting us apart as a premier video production company in the SF Bay Area.