Marqeta Customer Spotlight: Western Union

Project category:

Featured

Customer Testimonial

Project Location:

Produced at Gorilla HQ in the San Francisco Bay Area. Filmed on location in Denver, CO and Walnut Creek, CA.

Project Summary

Marqeta needed a compelling customer testimonial video to highlight how its payment technology empowers Western Union’s customers to access their money seamlessly across 180 countries. To create a meaningful connection with viewers, Marqeta sought a video that went beyond a typical testimonial by blending product storytelling with real-world impact. They partnered with Gorilla Creative, a leading video production company in San Francisco, to bring their vision to life.

The objective was to deliver an engaging testimonial video that would visually communicate the benefits of Marqeta’s technology while showcasing the human side of financial access. We worked closely with the team at Marqeta to design a video that not only demonstrates their technical capabilities but also engages audiences emotionally, reinforcing Marqeta’s position as a leader in the financial technology space.

Leveraging our expertise in corporate video production, we developed a customer persona and storyboard that captures the essence of Marqeta’s product experience. Video production began on-site at Western Union’s office in Denver, CO, where we conducted interviews and filmed b-roll to bring their story to life.

To complement this, we filmed additional narrative scenes in the San Francisco Bay Area, ensuring a cinematic, cohesive look and feel. As a trusted video production agency, Gorilla Creative handled every aspect of the process—from production design and casting to styling, prop design, and location scouting.

The final video, along with shorter cuts optimized for social media, demonstrate how Western Union leverages Marqeta’s technology to deliver seamless financial services.

This customer testimonial video showcases the real-world benefits of Marqeta’s solutions, blending product UI animations, narrative b-roll, and careful post production. By partnering with a premier San Francisco video production team like Gorilla Creative, Marqeta produced a compelling customer testimonial video that inspires future customers and reinforces their value to the financial technology sector.

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Client Spotlight

Lindsay Goldberg and Nina Buster discuss their successful collaboration with Gorilla Creative to create high-quality customer testimonial videos, emphasizing the importance of storytelling, quality, and mutual respect in their collaborative partnership.

Project Breakdown

From pre production, to production, to post production, it was a very smooth process and we ended up with a really perfect, finished product.

Gorilla Creative really did a great job of helping us figure out what the clear, focused story was...what were the right sound bites, what was the right timing, what were the right visual elements to make our customer’s story the most compelling and engaging.

Gorilla was incredible at pivoting, making sure the project ran smoothly even when things changed…rolling with it and being easy going, but always keeping the project on track and delivering exactly what we needed.

Gorilla made it look easy. It’s like that analogy… they are the calm duck on top of the water, but really behind-the-scenes you know they are moving their feet really quickly to keep everything going behind the scenes.

When we received the 1st version of the video, Nina and I looked at each other and said, ‘Wow!’ and after that we shared some very minor feedback that Gorilla folded in seamlessly. I truly believe it’s because we were so aligned throughout the entire process, the level of and attention to detail that Gorilla Creative provides really allows it to make everything super seamless, and post production an absolute breeze.

Lindsay Goldberg
Director of Corporate Marketing