Lively Gets it Right

Project category:

Featured
Brand
Product
Live Action Product

Project Location:

Produced at Gorilla HQ in the San Francisco Bay Area. Filmed in studio in Pleasanton, CA.

Project Summary

Lively wanted a brand film to serve as the centerpiece of their rebranding and go-to-market strategy, reflecting the clean and simple nature of their benefits solution. They partnered with Gorilla Creative, a leading San Francisco video production company, to develop a video that would communicate their core message clearly and powerfully.

Our goal was to deliver a corporate brand video that not only embodied Lively’s new brand identity but also showcased their unique value proposition. Working closely with Lively’s internal creative team, we developed the script and created detailed 3D renderings to clearly share our vision. This collaborative process ensured alignment across teams and set the foundation for a smooth experience from production to post production.

Leveraging our expertise in casting, set design, corporate video production and visual FX, we brought Lively’s story to life with a polished, human-centric approach.

As a video production company in San Francisco, we managed every aspect of the project, from creative development and scripting to final delivery, ensuring that the video reflected Lively’s voice and messaging.

The final video is an energetic and engaging representation of Lively’s benefits solution. It captures the essence of their brand, communicates their value proposition effectively, and serves as a key asset in their go-to-market strategy.

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Client Spotlight

Pat and Ruth describe their successful collaboration with Gorilla Creative creating a new brand video. Through an inquisitive approach, an authentic narrative was discovered that resulted in a video that truly reflected their brand identity.

Project Breakdown

Team Gorilla shares an inside look at how we guided Lively from concept to completion.

My experience working with Gorilla Creative taught me that we don't have to have all the answers. We can tell them what we're trying to achieve and trust their process to deliver the results that we need. That really takes the burden off of our plate."

Ruth Tang

Director or Brand & Product Marketing