Harnessing Insights with Coveo to Increase Sales at Formica

Coveo needed a customer testimonial video to showcase how Formica implemented Coveo’s AI to help their customers find the right products...fast. After integrating Coveo AI, Formica saw an impressive 51% increase in conversions, demonstrating how even heritage brands that have been around for over one hundred years can adapt and thrive with modern AI solutions.

To create an effective video that delivered the results they need, Coveo collaborated with Gorilla Creative, a San Francisco video production company, to develop a focused, results-driven customer testimonial video.

Our team worked closely with both Coveo and Formica’s marketing (and legal) teams to write a script for the video that aligned with each brand’s goals, showcasing Coveo’s value for organizations looking to drive customer conversions.

Production took place on-site at Formica’s office in Cincinnati, OH, where we filmed a two-camera teleprompted monolog. In post production, we created motion graphics to show bring the story to life and show Coveo’s technology in action on Formica's website. We combined b-roll with stock footage and leveraged Formica's extensive library of b-roll to create a visually engaging and authentic testimonial video.

Instead of sending a team from our home base in the San Francisco Bay Area, we used our expertise in researching, vetting, and hiring local crews to find local crew in Cincinnati, OH. This allowed us to maintain our high quality standards while reducing project costs for Coveo. Our team at Gorilla Creative managed the entire project, ensuring consistent communication and a seamless workflow for both Coveo and Formica.

As always, we prioritized a positive and hassle-free experience for Formica, respecting their time and making the production process smooth and efficient. This approach reflects well on Coveo and enhances their relationship with valued customers like Formica.

The video delivers the results Coveo wanted and successfully highlights Formica’s 51% conversion boost and positions Coveo as a vital partner for companies aiming to streamline customer journeys.