How GenAI Question Answering Delivers +10% Self-Service Success for F5

Coveo needed a customer testimonial video to showcase how F5 Networks successfully integrated Coveo’s AI-powered question-answering system to improve self-service efficiency and enhance customer experience. The goal was to inspire confidence in Coveo’s solutions for companies exploring similar AI-driven approaches.

To deliver on this need, Gorilla Creative, a leading video production company in San Francisco, partnered with Coveo to create a fully scripted corporate video that balanced detailed messaging with engaging storytelling. Our team worked closely with marketing and legal teams from both Coveo and F5 to align the narrative across stakeholders, ensuring the final video reflected their goals and maintained brand consistency.

Production took place on location at F5’s office in Seattle, WA, where we conducted a two-camera teleprompted monologue and filmed cinematic b-roll footage. We enriched the video’s visual appeal by using additional b-roll from F5s catalog of footage, stock video, and custom motion graphics to show Coveo in action.

Instead of flying our team from San Francisco, CA to Seattle, WA, we reduced costs and maximized value for Coveo by working with local production crews in Seattle. Gorilla Creative carefully researched, vetted, selected the best team for this project. From pre production to production, we ensured their work met our high standards and was consistent with Coveo's brand voice and style.

Understanding the importance of a smooth and positive experience for Coveo’s valued customers, our team ensured the script writing, pre production, and production experience for the team at F5 was easy and enjoyable. We take pride in making testimonial videos that our clients’ customers feel excited to participate in and feel proud of.

The completed video effectively highlights F5’s +10% efficiency gain with Coveo’s solution, demonstrating the real-world impact of generative AI and information retrieval. Combining authentic storytelling with polished video production, the video effectively showcases Coveo’s ability to drive service innovation and enhance client experiences.