Dwell Realtors

Dwell Realtors, Northern California's largest independent brokerage firm based in San Carlos, CA, approached us with a clear objective: to create a corporate overview video that would help potential clients feel like they already knew the team before their first in-person meeting.

The primary target audience was buyers and sellers looking for a trusted partner in one of life’s most important financial transactions. Even though this was not a recruiting video, we also wanted to communicate the firms mission, vision, and values and resonate with industry professionals interested in joining the firm as a Realtor or administrative staff.

During our creative development process, we refined the goal: to humanize the firm by showcasing Dwell's five partners and differentiating them in a competitive real estate market. By highlighting each partner’s unique story and their deep expertise in the San Carlos, CA, housing market, the video built trust and credibility with viewers from the very first interaction.

We delivered an end-to-end solution, starting with creative development, message planning, interview prep, location scouting all over the San Francisco Bay Area, video production, and post production. We filmed interviews with all five partners and captured engaging b-roll of the Dwell office and recognizable local landmarks around San Carlos, CA. This combination of storytelling and visual appeal brought the Dwell Realtors story to life in a way that no other medium could.

The result? An engaging brand story that exceeded expectations and helped Dwell achieve record performance.