Critical Event Management for the Changed World - Kepler51

Challenge

‍Kepler51, a leader in safety management systems, sought to create a video that could simplify and convey the complex nature of their “single pane of glass” monitoring system to high-level executives in industries like transportation, logistics, and utilities. They needed a narrative that not only explained their unique approach but also communicated the urgency of adopting their solutions in today’s fast-paced business environment.

‍Solution

‍To address Kepler51’s needs, Gorilla Creative took a comprehensive approach, beginning with a deep dive into their company’s offerings and market positioning. Through our discovery and development process, we guided Kepler51 in distilling abstract and technical concepts into clear, impactful messaging. Our collaborative scriptwriting process transformed their ideas into a cohesive and compelling narrative that resonated with their target audience.

Recognizing the importance of a strong visual identity, we opted for a custom-built virtual environment rather than relying on generic stock footage or impractical real-world locations. By filming against a green screen, we ensured the flexibility to craft a tailored visual experience that perfectly matched the script's tone and content.

‍Execution

‍During production, we filmed one of Kepler51’s founders using a teleprompter, allowing the speaker to focus on a natural and confident presentation without having to memorize any content. Our director was there to coach him through the process.

In post-production, we enhanced the narrative with custom motion graphics that brought the “single pane of glass” concept to life, making it easier for viewers to grasp the benefits of Kepler51’s system. B-roll was also integrated to create a visual connection with the target industries, further strengthening the video’s relevance and appeal.

‍Results

‍The final video effectively captures Kepler51’s unique value proposition and successfully communicates the critical nature of their solutions.

By combining a well-structured script with a visually engaging presentation, the video resonates with their target audience of executives, driving engagement and prompting consideration of Kepler51’s services.

The project not only elevates Kepler51’s brand image but also reinforces their position as an innovator and leader in the safety management space.