Coveo is the Relevance Company

Coveo needed a comprehensive IPO roadshow video to support their marketing and investor relations strategies during their IPO process. The video aimed to generate demand for the offering and enhance fundraising by showcasing Coveo’s business model, products, growth potential, competitive advantages, and financial performance.

To achieve this, Coveo partnered with Gorilla Creative, a leading video production company in San Francisco that specializes in IPO roadshow video production, to develop a 30-minute company overview video. With only ten weeks from kickoff to final delivery, every creative decision had to align with the tight timeline.

Our team worked closely with Coveo’s leadership team to develop a compelling script that featured key executive presentations, five new customer testimonials, and a live-action product demo. Despite the challenges posed by the COVID-19 pandemic, we successfully filmed on location with Coveo’s CEO and CFO in Montreal, Canada, and coordinated video shoots with customers across five global locations: Texas, Washington, Ohio (United States), Hawthorn (Australia), and Bonn (Germany); and narrative-style b-roll in Pleasant Hill, CA.

We collaborated with carefully selected local crews in each remote city who we vetted and coordinated, with our director managing the shoots remotely via Zoom to ensure consistent execution and quality. Our finely honed corporate video production process enabled us to capture all the necessary footage smoothly despite the logistical challenges.

Post production began in parallel with production. We adapted illustrations, charts, and graphs to integrate seamlessly into the video. Using an agile and modular approach to post production, we divided the video into sections to streamline the editing, feedback, and revision process. This method ensured that critical areas received focused attention and accelerated review cycles with stakeholders.

The final investor roadshow video played a pivotal role in Coveo’s IPO marketing strategy, helping to build confidence among investors and generate demand for the offering. As a trusted video production agency, we managed every phase of the project—from creative development to global video production coordination and delivery—ensuring a smooth process for the team at Coveo and an impactful outcome.

The success of this project underscores Gorilla Creative’s ability to deliver high-quality, strategic videos under tight timelines, positioning us as a top choice for companies in need of effective investor video solutions.

If you're researching IPO roadshow videos, be sure to check out our IPO Roadshow Video Handbook. This guide walks you through every step of the IPO roadshow video production process, giving you an invaluable leg up. Download your free copy here.