We hire a lot of freelancers. In fact, as Gorilla Creative grows, aside from business development and account management, meeting and building relationships with freelancers is one of the most important things I do.
Since day one of Gorilla Creative, Eric and I have always believed that having a full-time staff was important to our mission, and over the past three years, our team has grown to reflect this. But even with a growing staff, we still need freelancers.
Whether we’re looking to crew up a shoot (DP, AC, gaffer, grip, sound, PAs, etc.) or we’re looking for a character animator with advanced puppet rigging skills – or as a recent project required, a composer that could compose, score, and record an original song in less than a week! – it takes a small army of people to do what we do.
Where do we find these people? Primarily word of mouth referrals. This is always our go-to method when we need to find someone inside of existing circle of contacts. But sometimes you hit a wall and need to find someone “from the outside.” Enter LinkedIn.
LinkedIn (despite some faults that I won’t touch on here) is hands-down the best tool for finding people with specific skills and experience. As a company looking for people, there is no better place to search for people, do some quick initial vetting, and establish a connection. As a freelancer, it’s critical that you are on LinkedIn. And beyond that, I have a few suggestions:
- Keep your LinkedIn profile up-to-date.
- Take the time to build connections with people that you know and work with. Your network validates you to those hiring you.
- Put your contact information up front and easy to find. If I can’t get in touch with you, you are missing opportunities. This is HUGE! If you’re a freelancer, don’t hide your contact information. Make it easy to reach you.
- Have a picture. It’s human nature to look at faces. If you don’t have a picture, you’re subconsciously getting passed over in searches.
- Update your keywords with relevant skills and experience. Be specific and think about the terms that industry folks use.
Bottom line – be findable and make it easy for companies to hire you!