We hire a lot of freelancers. In fact, as Gorilla Creative grows, aside from business development and account management, meeting and building relationships with freelancers is one of the most important things I do.

Since day one of Gorilla Creative, Eric and I have always believed that having a full-time staff was important to our mission, and over the past three years, our team has grown to reflect this. But even with a growing staff, we still need freelancers.

Whether we’re looking to crew up a shoot (DP, AC, gaffer, grip, sound, PAs, etc.) or we’re looking for a character animator with advanced puppet rigging skills – or as a recent project required, a composer that could compose, score, and record an original song in less than a week! – it takes a small army of people to do what we do.

Where do we find these people? Primarily word of mouth referrals. This is always our go-to method when we need to find someone inside of existing circle of contacts. But sometimes you hit a wall and need to find someone “from the outside.” Enter LinkedIn.

LinkedIn (despite some faults that I won’t touch on here) is hands-down the best tool for finding people with specific skills and experience. As a company looking for people, there is no better place to search for people, do some quick initial vetting, and establish a connection. As a freelancer, it’s critical that you are on LinkedIn. And beyond that, I have a few suggestions:

  • Keep your LinkedIn profile up-to-date.
  • Take the time to build connections with people that you know and work with. Your network validates you to those hiring you.
  • Put your contact information up front and easy to find. If I can’t get in touch with you, you are missing opportunities. This is HUGE! If you’re a freelancer, don’t hide your contact information. Make it easy to reach you.
  • Have a picture. It’s human nature to look at faces. If you don’t have a picture, you’re subconsciously getting passed over in searches.
  • Update your keywords with relevant skills and experience. Be specific and think about the terms that industry folks use.

Bottom line – be findable and make it easy for companies to hire you!

Matt Townley
Matt Townley
Matt has more than fifteen years of experience in the media and production industry. Having worked his way through a wide range of roles, he has a unique ability to bridge the gap between the highly technical and creative aspects of production. Matt holds a B.S. in Information Technology and Multimedia Visual Communication.

Outside of work, he loves spending time with his wife (Melissa), two sons (Denver & Wade), and two dogs (Lola and Zoe). He enjoys tackling do-it-yourself projects and dabbles in woodworking, loves hiking and exploring new places in search of delicious food, locally made beer and wine, and great beaches.
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